WHY SAO PAULO…

São Paulo, Brazil’s largest and most dynamic city, is a paradise for HYROX-ers seeking adventure, culture and an electrifying urban experience. With its bustling nightlife, world-class gastronomy and endless opportunities for exploration, São Paulo is a must-visit destination for those who love to immerse themselves in a city’s energy.

For outdoor enthusiasts, São Paulo offers unique adventures. Hike up Pico do Jaraguá, the highest point in the city, for breath-taking panoramic views, or explore Ibirapuera Park, often compared to Central Park, for running, cycling and yoga. For a more intense nature escape, nearby Cantareira State Park offers beautiful rainforest trails and waterfalls just outside the city.

The city’s cultural scene is unmatched. Street art lovers can explore Beco do Batman, an alley filled with ever-changing graffiti masterpieces, while Avenida Paulista is home to museums like MASP, showcasing incredible Latin American art. Football fans can catch a game at the legendary Morumbi or Allianz Parque stadiums, experiencing the unmatched passion of Brazilian soccer.

São Paulo’s nightlife is legendary. The Vila Madalena district is packed with bars, samba clubs and live music venues, perfect for dancing until sunrise. The city’s underground electronic music scene is also thriving, with top-tier DJs performing in industrial-style clubs.

Food lovers will find paradise in São Paulo’s diverse culinary offerings. From traditional Brazilian dishes at the Mercado Municipal to high-end international cuisine and trendy food markets, the city has something for every taste.

With its mix of urban adventure, culture and non-stop energy, São Paulo is a perfect destination for HYROX-ers looking for an exciting and unforgettable experience in South America’s liveliest metropolis.